The Account Executive ensure a seamless flow of information and leads between marketing, sales development, and sales teams. Encourage collaboration and sharing of best practices.

Sales leadership: Coach sales reps on effective prospecting techniques, monitor their progress, and provide feedback. Set prospecting goals and hold reps accountable for meeting their targets.

One of my favorite books on this topic is Jeb Blout's Fanatical Prospecting. This is critical because the prospecting or seeds you plant today will come to fruition in the future and you don't want to come up short in the Q3 harvest.